Latest SEO Trends, SEO Consultation & Strategy Making

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Domain Authority & Page Rank, What’...

Domain Authority & Page Rank, What’s It All About? When it comes to link building, you normally get this question of what’s your site’s domain authority and page rank? Normally the domain authority and page rank denote quality of a site when appraising it for your link building strategy. Page rank is a Google’s terminology for determining authority of a page based on several factors (sometimes they claim it as many as 200 factors). Even though it sounds as it’s named after a page that is ranking, but the reality is that its named after the Google’s engineer...
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Understanding Keywords using Google Keywords Tool

Understanding Keywords using Google Keyw...

Baseline for any SEO effort is the keywords you are targeting for. A keyword can be a single word like “cars” or can be a phrase like “sports car in Miami” what we also refer to as “long-tail keywords”. Your primary keyword or keywords is the first thing you think about before you start your online business. What niche you are targeting? Which sector you are going to work in? Which clients you are going to entertain? Once you answer a similar set of such questions between you and yourself, that’s where you start formulating your “keywords” First use of a...
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Canonical URL Tag in SEO

Canonical URL Tag in SEO

Recently, I had a client who was using different URLs of the same websites for his internet marketing strategy, including PPC campaign etc and as you know these days the SEO clients have first-hand knowledge of SEO and they understand such things could be a potential issue in their SEO campaign, and for the same reason, when this client asked me how to get over with this issue and what’s the best practice in SEO for using multiple pages of the same version of a domain, the only answer I had was the canonical URL tag use. What is a Canonical URL tag? Introduced by all...
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Natural Link-building Strategy

Natural Link-building Strategy

Have you ever wondered why backlinks are so important to a search engine? Well, if you had only fewer sites for any given keyword on the worldwide web, then grading them based on their content, age, user reviews & traffic could be very easy. However, with the exponential increase in web presence and hundreds of thousands of fresh domains coming each day, deciding the top 10 sites is no more easy. There would be thousands of websites that will have almost similar level of content diversity, age, traffic and daily visits. So, the only remaining solution for a search...
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301 Redirect & Fair Usage Policy in SEO

301 Redirect & Fair Usage Policy in...

You read this all the time on ad campaigns of cellular companies “fair usage policy applied”. The very much is true for 301 redirect option search engines like Google & Yahoo provide you so that you don’t lose the effort you did on pages or domains that you are not going to use anymore. The best way to do a redirection of your old domain or URL to a new domain or page is using 301 redirect, which is in accordance with the SEO principals and doesn’t hurt your SEO effort on such changes. That’s the primary or “fair” use of 301 redirect as opposed to 302...
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Measuring the affect of on-page optimization (SEO) on your backlinking strategy

Measuring the affect of on-page optimiza...

All the efforts in a professional SEO foundation start with a strong on-page or on-site SEO and ends with off-page techniques including link building and social media networking buzz. In my experience, the stronger on-page optimization you have on a site, the lesser work you require on link building and other off-site SEO. On-page and Off-page SEO are inversely correlated with each other, so to speak. I never came across with a formula that can determine how much the strength of one factor affects the other. However, based on plenty of websites I did SEO for or consulted...