Practically speaking, less than 10% sites on the net are doing 100% pure white hat SEO, that is excluding the sites which are not doing any SEO at all. By saying this I do NOT mean that 90% sites are doing black hat SEO. Well, don’t be confused, here is my explanation.
What is pure white hat SEO?
Have you ever thought what is natural SEO? And how Google sees it? Well, in an ideal situation, if a site has unique quality content with great value for a user (either scientific value, information quality, or something exceptionally novel), which is not widely spread on the net, it’s very likely that a reader would like to spread word about this content. Spreading word could be using social media networks, tweating/re-tweating it, liking it on Facebook or linking to the writer’s professional network on Linkdin. The other ways of showing appreciation to this unique content or the website is that a user puts a link back to this content/URL on his network of websites. When all this is done, this particular site is getting some good recommendation from users based on their liking and linking to this site, which in turn improves its “authority” in the eyes of search engines, particularly Google. If this is exactly what has happened and the site ranked in top results in its SERP, then this is exactly 100% pure white hat SEO.
This is all what is opposed to black Hat SEO. I am sure everyone who knows SEO, knows black hat SEO techniques. Black hat SEO, simply speaking, is any tricks you do on your site to mislead either users or the search engines. This could be, for example, using hidden texts on a site by putting white font color on a white background, or doing lot of backlinking by using a “character” as the anchor text to deceive Google and not letting a user feel there are lots of irrelevant linking on that page. It could also be unethical URL redirecting, redirection loop etc. There are many other forms of black hat SEO techniques that you can Google and read in more detail as this topic is not meant to cover black hat techniques and much has already been written on the subject anyway. On SEO Junky blog, I intend to write latest trends and professional advice to SEO learners and webmasters mainly.
Grey Hat SEO:
Now, as you have better idea what are real white hat SEO techniques and what is black hat SEO, lets analyze what are latest trends in SEO, and how people are using grey hat SEO. As I said in one of my earlier post, whether it likes or not, Google has no choice except giving proper weight to the number and quality of backlinks to a site as the competition is so tough among thousands of similar websites that its practically impossible for Google to get best top ten results using its other algorithm components, or the content and on-page SEO alone. Google can spot non-ethical linkbuilding, bad neighborhood, spammy links sites, irrelevant link building, non-contextual link building, link building using automated software and several other types of link-building techniques that are not pure 100% white hate, but still it’s not possible for a search engine to tell whether the liking of a site and a relevant ethical link was originated by a user who in reality liked that site and buzz the word OR its work of a paid SEO expert who did this linkbuilding. Such ethical link building done by an SEO company or an SEO specialist is what I call “grey hat SEO”. I hope you get now where I am coming from.
Seeing the SEO Trends and Google algorithm changes in the past few months, I have a strong feeling that sooner or later Google has to find a way to know which link building is done using SEO expertise and what is 100% natural linkbuilding. One of proof to my this theory is the recent Caffeine update from Google that makes a correlation sort of thing between your linkbuilding and your popularity on social media networks. Now the question is what should I do as an SEO company or a webmaster to avoid any issues in future Google changes? So here is my answer!
Some Useful tips on 100% pure white hat SEO techniques: